Fred Seibert's Tumblr

I produce cartoons and media networks.

A quote

May 18, 2013
"…in reality, becoming one of the top creators on YouTube takes consistency, a nonstop work schedule and a growing audience that have chosen to spend their valuable time watching your videos instead of the millions of others found on YouTube…"

How Much Do YouTubers Make? The Top 20 Earning Creators’ Adsense Salaries Revealed [Infographic]

cartoonhangover: Frederator’s Cartoon Hangover’s coming on strong. #25 in the YouTube Original Channel Tracker in AdAge, courtesy of OpenSlate. 

March 28, 2013

cartoonhangover:

Frederator’s Cartoon Hangover’s coming on strong. #25 in the YouTube Original Channel Tracker in AdAge, courtesy of OpenSlate. 

cartoonhangover:

Frederator’s Cartoon Hangover’s coming on strong. #25 in the YouTube Original Channel Tracker in AdAge, courtesy of OpenSlate

 2012 Time Machine: the Year in Review.  OK, here’s the coolest app for your new iPad mini (or any other Apple i-product you might have)! Our great friends at Shout! Factory (and Frederator) have released* this cool new app today (it’s not officially announced until tomorrow, so you’ve got a head start) that shows you 1000 of the coolest, funniest, weirdest videos of the past year. Really you can’t go wrong. Only 99¢. “Stop the hype, please. What do I get?” Here’s the description from the app store: From the team behind the enormously popular Video Time Machine!* (Four and a half star app, thousands of positive reviews).  Watch over 1,000 videos from 2012!  Highlighting the best moments in music, movies, TV, sports, news and more! Music like Frank Ocean, Justin Bieber, Hunter Hayes, Tiga, Lil Wayne, Bon Iver, Bonnie Raitt, Rihanna. Movie trailers like Brave, The Man with Iron Fists (red band), The Vow, The Avengers, The Hunger Games.  Sports videos like World Series Game 4, World’s Largest Rope Swing, London 2012 Olympics.  Includes a category dedicated to viral videos! Like the Ultimate Dog Shaming, Mitt Romney Style, Hipster Disney Princess, A Toy Train in Space, Pretty Celebrities Turn Ugly, Turkey Dubstep.  Share your favorite videos on Facebook and Twitter! FEATURES: • Universal App (iPhone, iPad, iTouch) • Over 1,000 videos and growing • Super-fast browsing on any connection • Airplay enabled • Easy social media sharing * The original Video Time Machine (and its Holiday and Political spin offs) was brilliantly conceived by my great friend and colleague Justin Johnson (follow his tumblr here), and handsomely developed by Matt Capucilli. 2012 Time Machine was Justin’s idea too, and Matt did the development, with able design assistance from Hackmart in Venice . 

December 18, 2012

 2012 Time Machine: the Year in Review

OK, here’s the coolest app for your new iPad mini (or any other Apple i-product you might have)! Our great friends at Shout! Factory (and Frederator) have released* this cool new app today (it’s not officially announced until tomorrow, so you’ve got a head start) that shows you 1000 of the coolest, funniest, weirdest videos of the past year. Really you can’t go wrong. Only 99¢.

“Stop the hype, please. What do I get?”

Here’s the description from the app store:

From the team behind the enormously popular Video Time Machine!* (Four and a half star app, thousands of positive reviews). 

Watch over 1,000 videos from 2012! 

Highlighting the best moments in music, movies, TV, sports, news and more!

Music like Frank Ocean, Justin Bieber, Hunter Hayes, Tiga, Lil Wayne, Bon Iver, Bonnie Raitt, Rihanna.

Movie trailers like Brave, The Man with Iron Fists (red band), The Vow, The Avengers, The Hunger Games. 

Sports videos like World Series Game 4, World’s Largest Rope Swing, London 2012 Olympics. 

Includes a category dedicated to viral videos! Like the Ultimate Dog Shaming, Mitt Romney Style, Hipster Disney Princess, A Toy Train in Space, Pretty Celebrities Turn Ugly, Turkey Dubstep. 

Share your favorite videos on Facebook and Twitter!

FEATURES:

• Universal App (iPhone, iPad, iTouch)
• Over 1,000 videos and growing
• Super-fast browsing on any connection
• Airplay enabled
• Easy social media sharing

* The original Video Time Machine (and its Holiday and Political spin offs) was brilliantly conceived by my great friend and colleague Justin Johnson (follow his tumblr here), and handsomely developed by Matt Capucilli. 2012 Time Machine was Justin’s idea too, and Matt did the development, with able design assistance from Hackmart in Venice . 

cartoonhangover: #5 in YouTube’s Film & Animation: Cartoon Hangover!  Thanks y’all.  -Fred

December 7, 2012

cartoonhangover:

#5 in YouTube’s Film & Animation: Cartoon Hangover! 
Thanks y’all. 
-Fred

cartoonhangover:

#5 in YouTube’s Film & Animation: Cartoon Hangover

Thanks y’all. 

-Fred

The Improved YouTube is Here:  We are excited to announce an improved YouTube, one you helped us build! The new site design will help you build a bigger, more connected audience by improving new channel discovery, simplifying subscriptions, and keeping your fans plugged in and aware of your new videos no matter where they are. Click here to learn more. So, what does this improved YouTube mean for you as a creator?  Here are the key changes: The subscription Guide is now everywhere, and it showcases your channel activity to your fans All the video information and engagement are consolidated below the video player, helping your video take center stage on the viewing page We are making it easier to subscribe with enhanced channel recommendations.   Check out this one-pager for more information. Alandha Scott, Content Creator Communications Lead  (via YouTube Creator Blog)

December 6, 2012

The Improved YouTube is Here

We are excited to announce an improved YouTube, one you helped us build! The new site design will help you build a bigger, more connected audience by improving new channel discovery, simplifying subscriptions, and keeping your fans plugged in and aware of your new videos no matter where they are. Click here to learn more.

So, what does this improved YouTube mean for you as a creator?  Here are the key changes:

  • The subscription Guide is now everywhere, and it showcases your channel activity to your fans
  • All the video information and engagement are consolidated below the video player, helping your video take center stage on the viewing page
  • We are making it easier to subscribe with enhanced channel recommendations.  

Check out this one-pager for more information.

Alandha Scott, Content Creator Communications Lead 

(via YouTube Creator Blog)

Update! The new YouTube Creator Playbook (Version 3)  My buddies and always smart former colleagues at the YouTube Next Lab —Vanessa Pappas, Ryan Nugent, and Andres Palmiter— have updated the (completely downloadable) critical resource for anyone that wants to create a truly successful YouTube channel. The YouTube Creator Playbook (download it here) was originally written as a “secret” document of best practices for the select channels distributed by Next New Networks. We collected all our good and bad experiences, and those of our closest associates and competitors, as to how to program, promote, and produce independent channels in the new online environment. It was pretty successful (one of our channels’ upped their video performance by hundreds of millions views) and the wise heads at YouTube decided to make it available to literally everyone in the world who’s online. The Playbook is still a kind of underground hit. I mean, it’s readily available to anyone, but I’m guessing there are thousands of channels trying to find loyal viewers who have no idea that it’s there and that it could help them. The writing’s kind of dry, but well worth the time. Here are some of the newest highlights from this Version 3:   The ‘Channel-ification’ of YouTube If you’re a creator interested in building a successful channel on YouTube, you’ve got to think beyond just getting one big hit. You need to think about how you can build a cohesive channel experience for your audience. Channel strategy (and the ability to drive subscriptions) will be critical to your success on YouTube.  New Sections:  • Captivate Your Audience: Hook your viewer from the start, and keep them watching longer. • Channel Experience: Create a channel experience around your videos to increase watch-time on your channel’s content. • Maintaining the Channel Feed: Maintain an active feed that keeps your audience engaged without overwhelming them. • Paid Promotion: Create promotional videos and use YouTube promotional tools to build a loyal audience. New Features Throughout this version of the Creator Playbook, we’ve incorporated new features that have recently launched: • YouTube Analytics Annotations Report • YouTube Analytics Watch-time Report • Hangouts on Air • In-video Programming  • Metadata Defaults  • Playlist Interstitial Creator • Playlist Start and End Times • Channel Posts • Video Enhancements • Associated Websites

November 30, 2012

Update! The new YouTube Creator Playbook (Version 3) 
My buddies and always smart former colleagues at the YouTube Next Lab —Vanessa Pappas, Ryan Nugent, and Andres Palmiter— have updated the (completely downloadable) critical resource for anyone that wants to create a truly successful YouTube channel.
The YouTube Creator Playbook (download it here) was originally written as a “secret” document of best practices for the select channels distributed by Next New Networks. We collected all our good and bad experiences, and those of our closest associates and competitors, as to how to program, promote, and produce independent channels in the new online environment. It was pretty successful (one of our channels’ upped their video performance by hundreds of millions views) and the wise heads at YouTube decided to make it available to literally everyone in the world who’s online.
The Playbook is still a kind of underground hit. I mean, it’s readily available to anyone, but I’m guessing there are thousands of channels trying to find loyal viewers who have no idea that it’s there and that it could help them. The writing’s kind of dry, but well worth the time.
Here are some of the newest highlights from this Version 3:  
The ‘Channel-ification’ of YouTube
If you’re a creator interested in building a successful channel on YouTube, you’ve got to think beyond just getting one big hit. You need to think about how you can build a cohesive channel experience for your audience. Channel strategy (and the ability to drive subscriptions) will be critical to your success on YouTube. 
New Sections: 
•  Captivate Your Audience: Hook your viewer from the start, and keep them watching longer.
• Channel Experience: Create a channel experience around your videos to increase watch-time on your channel’s content.
•  Maintaining the Channel Feed: Maintain an active feed that keeps your audience engaged without overwhelming them.
•  Paid Promotion: Create promotional videos and use YouTube promotional tools to build a loyal audience.
New Features
Throughout this version of the Creator Playbook, we’ve incorporated new features that have recently launched:
• YouTube Analytics Annotations Report
• YouTube Analytics Watch-time Report
• Hangouts on Air
•  In-video Programming 
•  Metadata Defaults 
•  Playlist Interstitial Creator
•  Playlist Start and End Times
•  Channel Posts
•  Video Enhancements
•  Associated Websites

Update! The new YouTube Creator Playbook (Version 3) 

My buddies and always smart former colleagues at the YouTube Next LabVanessa Pappas, Ryan Nugent, and Andres Palmiter— have updated the (completely downloadable) critical resource for anyone that wants to create a truly successful YouTube channel.

The YouTube Creator Playbook (download it here) was originally written as a “secret” document of best practices for the select channels distributed by Next New Networks. We collected all our good and bad experiences, and those of our closest associates and competitors, as to how to program, promote, and produce independent channels in the new online environment. It was pretty successful (one of our channels’ upped their video performance by hundreds of millions views) and the wise heads at YouTube decided to make it available to literally everyone in the world who’s online.

The Playbook is still a kind of underground hit. I mean, it’s readily available to anyone, but I’m guessing there are thousands of channels trying to find loyal viewers who have no idea that it’s there and that it could help them. The writing’s kind of dry, but well worth the time.

Here are some of the newest highlights from this Version 3:  

The ‘Channel-ification’ of YouTube

If you’re a creator interested in building a successful channel on YouTube, you’ve got to think beyond just getting one big hit. You need to think about how you can build a cohesive channel experience for your audience. Channel strategy (and the ability to drive subscriptions) will be critical to your success on YouTube. 

New Sections: 

Captivate Your Audience: Hook your viewer from the start, and keep them watching longer.

• Channel Experience: Create a channel experience around your videos to increase watch-time on your channel’s content.

Maintaining the Channel Feed: Maintain an active feed that keeps your audience engaged without overwhelming them.

Paid Promotion: Create promotional videos and use YouTube promotional tools to build a loyal audience.

New Features

Throughout this version of the Creator Playbook, we’ve incorporated new features that have recently launched:

 YouTube Analytics Annotations Report

 YouTube Analytics Watch-time Report

 Hangouts on Air

In-video Programming 

Metadata Defaults 

Playlist Interstitial Creator

Playlist Start and End Times

Channel Posts

Video Enhancements

Associated Websites

A link

November 18, 2012
How YouTube Channel Owners Are Building Audiences

visualoop:

Via

YouTube’s Top 1,000 Channels Reveal An Industry Taking Shape (via ReadWriteWeb and Jon Miller)

October 14, 2012

YouTube’s Top 1,000 Channels Reveal An Industry Taking Shape
(via ReadWriteWeb and Jon Miller)

YouTube’s Top 1,000 Channels Reveal An Industry Taking Shape

(via ReadWriteWeb and Jon Miller)

Today I met with Jonti Picking, aka the talented, unique, and very popular animation and music producer Mr. Weebl.  It’s a meeting I’ve wanted to have ever since one of Jonti’s Magical Trevor series ran during our very first Nicktoons Film Festival in 2004/2005. Trevor didn’t win but it was my personal favorite in that year’s competition, and ever since I’ve wanted to know what was behind the magic of Mr. Weebl. This week, working in London, I got the chance through some terrific new colleagues I’ve got @ChannelFlip. Well, at a local pub in the Weebl neighborhood I found out a bit and it just made me hungry for more. Turns out Jonti trained as a sound engineer (me too!) and looked at music as his first career. But, as is often the case, when he stopped trying to be what everyone else wanted him to be, and just started doing what *he* wanted to do, things got interesting. Mr. Picking launched Weebl’s Stuff by writing and recording all his own music, and personally animating hundreds of films (first series: Weebl & Bob, written by Mrs. Picking aka Sarah Darling). It’s only in the last year or so that any other animators have touched anything, and Jonti works with most of them virtually; he’s only met one of his animators in person. I could on, but I won’t. I’ll just post a hit Magical Trevor, and leave you with a couple of FAQs from the Mr. Weebl YouTube page. FAQs Q: What do you use to animate? A: Mostly Flash and a bit of After Effects. Q How do you make your music? A: Reason/Record by Propellerheads. Melodyne by Celemony. Cubase (rarely) by Steinberg. I also use Adobe Audition for voice editing and a SE2200a mic. Photograph of Mr. Weebl by Mrs. Weebl, July 11, 2012. London, UK

July 11, 2012

Today I met with Jonti Picking, aka the talented, unique, and very popular animation and music producer Mr. Weebl. 
It’s a meeting I’ve wanted to have ever since one of Jonti’s Magical Trevor series ran during our very first Nicktoons Film Festival in 2004/2005. Trevor didn’t win but it was my personal favorite in that year’s competition, and ever since I’ve wanted to know what was behind the magic of Mr. Weebl. This week, working in London, I got the chance through some terrific new colleagues I’ve got @ChannelFlip.
Well, at a local pub in the Weebl neighborhood I found out a bit and it just made me hungry for more. Turns out Jonti trained as a sound engineer (me too!) and looked at music as his first career. But, as is often the case, when he stopped trying to be what everyone else wanted him to be, and just started doing what *he* wanted to do, things got interesting.
Mr. Picking launched Weebl’s Stuff by writing and recording all his own music, and personally animating hundreds of films (first series: Weebl & Bob, written by Mrs. Picking aka Sarah Darling). It’s only in the last year or so that any other animators have touched anything, and Jonti works with most of them virtually; he’s only met one of his animators in person.
I could on, but I won’t. I’ll just post a hit Magical Trevor, and leave you with a couple of FAQs from the Mr. Weebl YouTube page.
FAQs 
Q: What do you use to animate?
A: Mostly Flash and a bit of After Effects.
Q How do you make your music?
A: Reason/Record by Propellerheads. Melodyne by Celemony. Cubase (rarely) by Steinberg. I also use Adobe Audition for voice editing and a SE2200a mic.

Photograph of Mr. Weebl by Mrs. Weebl, July 11, 2012. London, UK

Today I met with Jonti Picking, aka the talented, unique, and very popular animation and music producer Mr. Weebl

It’s a meeting I’ve wanted to have ever since one of Jonti’s Magical Trevor series ran during our very first Nicktoons Film Festival in 2004/2005. Trevor didn’t win but it was my personal favorite in that year’s competition, and ever since I’ve wanted to know what was behind the magic of Mr. Weebl. This week, working in London, I got the chance through some terrific new colleagues I’ve got @ChannelFlip.

Well, at a local pub in the Weebl neighborhood I found out a bit and it just made me hungry for more. Turns out Jonti trained as a sound engineer (me too!) and looked at music as his first career. But, as is often the case, when he stopped trying to be what everyone else wanted him to be, and just started doing what *he* wanted to do, things got interesting.

Mr. Picking launched Weebl’s Stuff by writing and recording all his own music, and personally animating hundreds of films (first series: Weebl & Bob, written by Mrs. Picking aka Sarah Darling). It’s only in the last year or so that any other animators have touched anything, and Jonti works with most of them virtually; he’s only met one of his animators in person.

I could on, but I won’t. I’ll just post a hit Magical Trevor, and leave you with a couple of FAQs from the Mr. Weebl YouTube page.

FAQs

Q: What do you use to animate?

A: Mostly Flash and a bit of After Effects.

Q How do you make your music?

A: Reason/Record by Propellerheads. Melodyne by Celemony. Cubase (rarely) by Steinberg. I also use Adobe Audition for voice editing and a SE2200a mic.

Photograph of Mr. Weebl by Mrs. Weebl, July 11, 2012. London, UK

A quote

July 2, 2012
"At first, people were asking, ‘why would anyone watch this?’ Then they’d ask ‘why isn’t it making any money?’ After that, they begun saying ‘how can we get in on this thing?’ That’s where we are with internet video."
The ordinary everyday superstars of YouTube - Online - Media - The Independent