Fred Seibert's Tumblr

I produce cartoons and media networks.

Avicii - “Hey Brother”  The Bravest Warriors music video on Cartoon Hangover

April 10, 2014

Avicii - “Hey Brother” 

The Bravest Warriors music video on Cartoon Hangover

frederatortimes: Today marks Cartoon Hangover’s worldwide launch of the very first Bravest Warriors video game, Fly Catbug Fly!  An infinite, side-scrolling, flier single player game for mobile devices (iOS and Android), Fly Catbug Fly! stars the popular cuddly Bravest Warriors character, Catbug. Developed by Ludoko Studios for Frederator Networks, Fly Catbug Fly! features nine locations based on four episodes of the animated series Bravest Warriors, created by Pendleton Ward (Adventure Time). While dodging obstacles players can help Catbug collect items throughout the game for Impossibear, including Catbug’s potato pal Rebecca and Sugar Peas. Players can exchange these objects for in-game money to purchase items to deck out their Catbug in fab combinations of 39 different accessories (e.g. spacesuits, leis, and eyebrows). The in-game money can be used for various game upgrades and score boosting power-ups. Ok, there are currently a ton of upgrades (each of which can be upgraded a few times), including Bravest Warriors’ Beth, Chris, Wallow or Danny – these upgrades can be used to help Catbug in the game. Secret codes can also be used to unlock upgrades earlier to assist with game play – as well as just for fun. For those of you who wanna show your Bravest Warriors friends how well (or how poorly) you are doing, you can screenshot your score page and share.  At launch Fly Catbug Fly is available at the iTunes and Google Play Store for an initial promotion offering of $.99, the game will then be available for $1.99. And guess what? No in-app purchases or upgrades. Buy once and play forever! Foreeeeeeeever! - Gwen

April 10, 2014

frederatortimes:

Today marks Cartoon Hangover’s worldwide launch of the very first Bravest Warriors video game, Fly Catbug Fly!  
An infinite, side-scrolling, flier single player game for mobile devices (iOS and Android), Fly Catbug Fly! stars the popular cuddly Bravest Warriors character, Catbug.
Developed by Ludoko Studios for Frederator Networks, Fly Catbug Fly! features nine locations based on four episodes of the animated series Bravest Warriors, created by Pendleton Ward (Adventure Time).
While dodging obstacles players can help Catbug collect items throughout the game for Impossibear, including Catbug’s potato pal Rebecca and Sugar Peas. Players can exchange these objects for in-game money to purchase items to deck out their Catbug in fab combinations of 39 different accessories (e.g. spacesuits, leis, and eyebrows). The in-game money can be used for various game upgrades and score boosting power-ups. Ok, there are currently a ton of upgrades (each of which can be upgraded a few times), including Bravest Warriors’ Beth, Chris, Wallow or Danny – these upgrades can be used to help Catbug in the game. Secret codes can also be used to unlock upgrades earlier to assist with game play – as well as just for fun. For those of you who wanna show your Bravest Warriors friends how well (or how poorly) you are doing, you can screenshot your score page and share. 
At launch Fly Catbug Fly is available at the iTunes and Google Play Store for an initial promotion offering of $.99, the game will then be available for $1.99. And guess what? No in-app purchases or upgrades. Buy once and play forever! Foreeeeeeeever!
- Gwen

frederatortimes:

Today marks Cartoon Hangover’s worldwide launch of the very first Bravest Warriors video game, Fly Catbug Fly! 

An infinite, side-scrolling, flier single player game for mobile devices (iOS and Android), Fly Catbug Fly! stars the popular cuddly Bravest Warriors character, Catbug.

Developed by Ludoko Studios for Frederator Networks, Fly Catbug Fly! features nine locations based on four episodes of the animated series Bravest Warriors, created by Pendleton Ward (Adventure Time).

While dodging obstacles players can help Catbug collect items throughout the game for Impossibear, including Catbug’s potato pal Rebecca and Sugar Peas. Players can exchange these objects for in-game money to purchase items to deck out their Catbug in fab combinations of 39 different accessories (e.g. spacesuits, leis, and eyebrows). The in-game money can be used for various game upgrades and score boosting power-ups. Ok, there are currently a ton of upgrades (each of which can be upgraded a few times), including Bravest Warriors’ Beth, Chris, Wallow or Danny – these upgrades can be used to help Catbug in the game. Secret codes can also be used to unlock upgrades earlier to assist with game play – as well as just for fun. For those of you who wanna show your Bravest Warriors friends how well (or how poorly) you are doing, you can screenshot your score page and share. 

At launch Fly Catbug Fly is available at the iTunes and Google Play Store for an initial promotion offering of $.99, the game will then be available for $1.99. And guess what? No in-app purchases or upgrades. Buy once and play forever! Foreeeeeeeever!

- Gwen

From your vantage point as a Cartoon Hangover fan seeing (and buying! I know you all are buying) all the cool stuff out in the marketplace –comics, T-shirts, action figures, underwear– might not strike you as at all unusual. And, for cartoons on cable TV or the movies, it isn’t at all.  But, for online television, it’s almost a revolution. Not too many channels have much more than a t-shirt or mug or an iPhone case here and there.  (Deserves a postcard, dontcha think?)  Why is it so different for Cartoon Hangover? Two things. One is, it’s cartoons. For reasons I think are a little myopic, drawn images seem more attractive to licensing partners. And, they think cartoons are for kids, kids like toys, licensees make toys and toy-like things, and…  But, the biggest reasons for our great merch come down to Jesse DeStasio of Eerie Theory Entertainment* and Nate Olson of Frederator Networks.  Jesse approached us before we officially went on the air in November 2012 and said he wanted to help license our characters out in the world. "It’s a few five minute episodes on YouTube!" I dismissively replied. "We can’t even get stuff out there on The Fairly OddParents.”  He was totally undeterred. We assigned Eerie our business.  Nate Olson runs marketing and publicity for us. Nate loves toys. He gleefully partnered with Jesse to make sure than Cartoon Hangover would become the hottest YouTube property in the licensing universe.  Jesse and Nate have made it happen. Every single day we’ve got more and more sharp stuff coming out. Check out the links below and please look at the stores our great licensees have set up for our swag. You won’t be disappointed.  Now, buy some of it or else we have to fire them! We don’t want to do that, they’re good people.  –Fred * And we don’t wanna forget Jesse’s hot limited edition toy show with Nicky Fung and Cade Hiser, Toy Pizza, distributed on YouTube by the Channel Frederator Network.  …..From the postcard back: Congratulations! You are one of 200 people to receive this limited edition Cartoon Hangover & Channel Frederator postcard! www.cartoonhangover.com www.youtube.com/cartoonhangover Channel Frederator presents Cartoon Hangover Official Licensed Awesome Merchandise & Distribution  Ata Boy Bioworld Boom! Studios Buckledown Catalyst Game Labs A Crowded Coop Frederator Books GB Eye Just Toys Mighty Fine Nintendo 3DS Pop Culture Shock Squishables Terry Steiner Intl. Think Geek Threadless Toon Hero Trends Underboss Viz Publishing YouTube Series 26.8 [mailed out March 17, 2014]   

March 17, 2014

From your vantage point as a Cartoon Hangover fan seeing (and buying! I know you all are buying) all the cool stuff out in the marketplace –comics, T-shirts, action figures, underwear– might not strike you as at all unusual. And, for cartoons on cable TV or the movies, it isn’t at all. 
But, for online television, it’s almost a revolution. Not too many channels have much more than a t-shirt or mug or an iPhone case here and there. 
(Deserves a postcard, dontcha think?) 
Why is it so different for Cartoon Hangover? Two things. One is, it’s cartoons. For reasons I think are a little myopic, drawn images seem more attractive to licensing partners. And, they think cartoons are for kids, kids like toys, licensees make toys and toy-like things, and… 
But, the biggest reasons for our great merch come down to Jesse DeStasio of Eerie Theory Entertainment* and Nate Olson of Frederator Networks. 
Jesse approached us before we officially went on the air in November 2012 and said he wanted to help license our characters out in the world.
"It’s a few five minute episodes on YouTube!" I dismissively replied. "We can’t even get stuff out there on The Fairly OddParents.” 
He was totally undeterred. We assigned Eerie our business. 
Nate Olson runs marketing and publicity for us. Nate loves toys. He gleefully partnered with Jesse to make sure than Cartoon Hangover would become the hottest YouTube property in the licensing universe. 
Jesse and Nate have made it happen. Every single day we’ve got more and more sharp stuff coming out. Check out the links below and please look at the stores our great licensees have set up for our swag. You won’t be disappointed. 
Now, buy some of it or else we have to fire them! We don’t want to do that, they’re good people. 
–Fred
* And we don’t wanna forget Jesse’s hot limited edition toy show with Nicky Fung and Cade Hiser, Toy Pizza, distributed on YouTube by the Channel Frederator Network. 
…..From the postcard back: Congratulations! You are one of 200 people to receive this limited edition Cartoon Hangover & Channel Frederator postcard! www.cartoonhangover.com www.youtube.com/cartoonhangover Channel Frederator presents Cartoon Hangover Official Licensed Awesome Merchandise & Distribution  Ata Boy Bioworld Boom! Studios Buckledown Catalyst Game Labs A Crowded Coop Frederator Books GB Eye Just Toys Mighty Fine Nintendo 3DS Pop Culture Shock Squishables Terry Steiner Intl. Think Geek Threadless Toon Hero Trends Underboss Viz Publishing YouTube Series 26.8 [mailed out March 17, 2014]   

From your vantage point as a Cartoon Hangover fan seeing (and buying! I know you all are buying) all the cool stuff out in the marketplace –comics, T-shirts, action figures, underwear– might not strike you as at all unusual. And, for cartoons on cable TV or the movies, it isn’t at all. 

But, for online television, it’s almost a revolution. Not too many channels have much more than a t-shirt or mug or an iPhone case here and there. 

(Deserves a postcard, dontcha think?) 

Why is it so different for Cartoon Hangover? Two things. One is, it’s cartoons. For reasons I think are a little myopic, drawn images seem more attractive to licensing partners. And, they think cartoons are for kids, kids like toys, licensees make toys and toy-like things, and… 

But, the biggest reasons for our great merch come down to Jesse DeStasio of Eerie Theory Entertainment* and Nate Olson of Frederator Networks

Jesse approached us before we officially went on the air in November 2012 and said he wanted to help license our characters out in the world.

"It’s a few five minute episodes on YouTube!" I dismissively replied. "We can’t even get stuff out there on The Fairly OddParents.” 

He was totally undeterred. We assigned Eerie our business. 

Nate Olson runs marketing and publicity for us. Nate loves toys. He gleefully partnered with Jesse to make sure than Cartoon Hangover would become the hottest YouTube property in the licensing universe. 

Jesse and Nate have made it happen. Every single day we’ve got more and more sharp stuff coming out. Check out the links below and please look at the stores our great licensees have set up for our swag. You won’t be disappointed. 

Now, buy some of it or else we have to fire them! We don’t want to do that, they’re good people. 

Fred

* And we don’t wanna forget Jesse’s hot limited edition toy show with Nicky Fung and Cade Hiser, Toy Pizza, distributed on YouTube by the Channel Frederator Network

…..
From the postcard back:

Congratulations!
You are one of 200 people
to receive this limited edition
Cartoon Hangover &
Channel Frederator postcard!
www.cartoonhangover.com
www.youtube.com/cartoonhangover


Channel Frederator presents
Cartoon Hangover

Official Licensed Awesome
Merchandise & Distribution  
Ata Boy
Bioworld
Boom! Studios
Buckledown
Catalyst Game Labs
A Crowded Coop
Frederator Books
GB Eye
Just Toys
Mighty Fine
Nintendo 3DS
Pop Culture Shock
Squishables
Terry Steiner Intl.
Think Geek
Threadless
Toon Hero
Trends
Underboss
Viz Publishing
YouTube

Series 26.8 [mailed out March 17, 2014]   

Too Cool! Cartoons is Frederator’s fifth big idea cartoon incubator, and it’s shaped up to be just as awesome as our others. And stay tuned for more! …..From the postcard back: Congratulations! You are one of 200 people to receive this limited edition Frederator postcard! http://frederator.com Over the past twenty years I’ve been involved with a lot of cartoon series, with some just at the seed stages, on others over the course of entire runs and beyond. In every case, though, I’ve considered myself gratified and thankful to be traveling in the cartoon cosmos. –Fred Seibert Too Cool! Cartoons Created by Fred Seibert Cartoon Hangover premiere April 4, 2013 Logo design by Frank Olinsky Series 21.23 [mailed out March 10, 2014]

March 13, 2014

Too Cool! Cartoons is Frederator’s fifth big idea cartoon incubator, and it’s shaped up to be just as awesome as our others. And stay tuned for more!
…..From the postcard back: Congratulations! You are one of 200 people to receive this limited edition Frederator postcard! http://frederator.com Over the past twenty years I’ve been involved with a lot of cartoon series, with some just at the seed stages, on others over the course of entire runs and beyond. In every case, though, I’ve considered myself gratified and thankful to be traveling in the cartoon cosmos. –Fred Seibert Too Cool! Cartoons Created by Fred Seibert Cartoon Hangover premiere April 4, 2013 Logo design by Frank Olinsky Series 21.23 [mailed out March 10, 2014]

Too Cool! Cartoons is Frederator’s fifth big idea cartoon incubator, and it’s shaped up to be just as awesome as our others. And stay tuned for more!

…..
From the postcard back:

Congratulations!
You are one of 200 people
to receive this limited edition
Frederator postcard!

http://frederator.com

Over the past twenty years I’ve been involved
with a lot of cartoon series, with some just at
the seed stages, on others over the course of
entire runs and beyond. In every case, though,
I’ve considered myself gratified and thankful to
be traveling in the cartoon cosmos.
Fred Seibert

Too Cool! Cartoons
Created by Fred Seibert
Cartoon Hangover premiere April 4, 2013 
Logo design by Frank Olinsky

Series 21.23 [mailed out March 10, 2014]

cartoonhangover: It’s been a great start to the year. Thanks. -Fred…..From the postcard back: Congratulations! You are one of 200 people to receive this limited edition Cartoon Hangover & Channel Frederator postcard! www.cartoonhangover.com www.youtube.com/cartoonhangover January 2014 Channel Frederator presents Cartoon Hangover 18,400,000 unique visitors +7% 270,000,000 minutes viewed +10% 1,380,000 subscribers +1% 87,000,000 video views 10% Source: YouTube/Cartoon Hangover analytics *including the channels Cartoon Hangover Cartoon Hangover 2 Cartoon Hangover ESP Bravest Warriors SuperFckers Hangover Uncensored Illustration by Gene Fawcette, June 1950 Mash-up with ‘Out of This World’ No.1 Series 27.3 [mailed out February 13, 2014] 

February 13, 2014

cartoonhangover:

It’s been a great start to the year. Thanks. -Fred…..From the postcard back: Congratulations! You are one of 200 people to receive this limited edition Cartoon Hangover & Channel Frederator postcard! www.cartoonhangover.com www.youtube.com/cartoonhangover January 2014 Channel Frederator presents Cartoon Hangover 18,400,000 unique visitors +7% 270,000,000 minutes viewed +10% 1,380,000 subscribers +1% 87,000,000 video views 10% Source: YouTube/Cartoon Hangover analytics *including the channels Cartoon Hangover Cartoon Hangover 2 Cartoon Hangover ESP Bravest Warriors SuperFckers Hangover Uncensored Illustration by Gene Fawcette, June 1950 Mash-up with ‘Out of This World’ No.1 Series 27.3 [mailed out February 13, 2014] 

cartoonhangover:

It’s been a great start to the year. Thanks. -Fred
…..
From the postcard back:

Congratulations!
You are one of 200 people
to receive this limited edition
Cartoon Hangover &
Channel Frederator postcard!

www.cartoonhangover.com
www.youtube.com/cartoonhangover

January 2014 

Channel Frederator presents
Cartoon Hangover

18,400,000 unique visitors +7%
270,000,000 minutes viewed +10%
1,380,000 subscribers +1%
87,000,000 video views 10%
Source: YouTube/Cartoon Hangover analytics
*including the channels
Cartoon Hangover 
Cartoon Hangover 2 
Cartoon Hangover ESP 
Bravest Warriors 
SuperFckers 
Hangover Uncensored 

Illustration by Gene Fawcette, June 1950 
Mash-up with ‘Out of This World’ No.1 

Series 27.3 [mailed out February 13, 2014] 

cartoonhangover: From the postcard back: Congratulations! You are one of 200 people to receive this limited edition Cartoon Hangover & Channel Frederator postcard! www.cartoonhangover.com www.youtube.com/cartoonhangover  Cartoon Hangover presentsBee and PuppyCat Created by Natasha Allegri #1 animation in Kickstarter history Series 26.3 [mailed out January 28, 2014] 

February 7, 2014

cartoonhangover:

From the postcard back: Congratulations! You are one of 200 people to receive this limited edition Cartoon Hangover & Channel Frederator postcard! www.cartoonhangover.com www.youtube.com/cartoonhangover 
Cartoon Hangover presentsBee and PuppyCat Created by Natasha Allegri #1 animation in Kickstarter history Series 26.3 [mailed out January 28, 2014] 

cartoonhangover:

From the postcard back:

Congratulations!
You are one of 200 people
to receive this limited edition
Cartoon Hangover &
Channel Frederator postcard!

www.cartoonhangover.com
www.youtube.com/cartoonhangover 

Cartoon Hangover presents
Bee and PuppyCat
Created by Natasha Allegri

#1 animation in Kickstarter history

Series 26.3 [mailed out January 28, 2014] 

cartoonhangover: From the postcard back: Congratulations! You’re one of 200 people to receive this limited edition CARTOON HANGOVER & Channel Frederator postcard! Announcing! CARTOON HANGOVER on the Nintendo Network! Series 26.6 [mailed out January 24, 2014]

January 29, 2014

cartoonhangover:

From the postcard back: Congratulations! You’re one of 200 people to receive this limited edition CARTOON HANGOVER & Channel Frederator postcard! Announcing! CARTOON HANGOVER on the Nintendo Network! Series 26.6 [mailed out January 24, 2014]

cartoonhangover:

From the postcard back:

Congratulations!
You’re one of 200 people
to receive this limited edition
CARTOON HANGOVER &
Channel Frederator postcard!

Announcing!
CARTOON HANGOVER on the Nintendo Network!


Series 26.6 [mailed out January 24, 2014]

cartoonhangover: This typeface is Steadmanesque, by FoxxNolte, after Ralph Steadman. From the postcard back: Congratulations! You’re one of 200 people to receive this limited edition CARTOON HANGOVER & Channel Frederator postcard! Channel Frederator presents CARTOON HANGOVER Funny Cartoons Everywhere Series 26.6 [mailed out January 22, 2014]

January 24, 2014

cartoonhangover:

This typeface is Steadmanesque, by FoxxNolte, after Ralph Steadman.
From the postcard back: Congratulations! You’re one of 200 people to receive this limited edition CARTOON HANGOVER & Channel Frederator postcard! Channel Frederator presents CARTOON HANGOVER Funny Cartoons Everywhere Series 26.6 [mailed out January 22, 2014]

cartoonhangover:

This typeface is Steadmanesque, by FoxxNolte, after Ralph Steadman.

From the postcard back:

Congratulations!
You’re one of 200 people
to receive this limited edition
CARTOON HANGOVER &
Channel Frederator postcard!

Channel Frederator presents
CARTOON HANGOVER
Funny Cartoons Everywhere

Series 26.6 [mailed out January 22, 2014]

The Eight P’s of YouTube Success… Revealed!   Reflections on the 1st birthday of Cartoon Hangover.    By Fred Seibert, President & founder, Frederator Studios & Cartoon Hangover  As we all continue to celebrate the new year (Happy New Year, Everybody!), here at Cartoon Hangover we’re celebrating a great year. 2013 was our first full year as a channel on YouTube. And what a year it was! 17 million viewers around the world have tuned in 79 million times, and watched 245 million minutes (!) of our programming. We amassed 1.4 million subscribers across our six channels*. Cartoon Hangover was thesecond most subscribed channel of YouTube’s Original Channel Initiative. Any way you slice it, that’s success. As one of our London colleagues put it, “Cutting through the noise on YouTube to build a large fanbase is getting tougher every day, what you just did will prove to the rest of the world what I already know — you know your shit ;-)” Which brings me to my first big revelation: Success IS possible on YouTube.We’ve proved it. And we did it all without resorting to “cats on skateboards” or Epic Fails, or any of the stuff YouTube is notorious for. No doubt you’d like to know how we did it, so you can do it too. OK. I’ll tell you. In the next few paragraphs, I’m going to pull aside the curtain and reveal our secrets to attaining success on YouTube. Here comes the Frederator Studios YouTube playbook. THE EIGHT P’s The first thing I did when I knew we were going to launch Cartoon Hangover was Panic. Panic is often my first P. It sharpens the brain. I knew we were venturing into uncharted waters (for me, anyway) and a lot was riding on the outcome. I had been a successful radio and cable TV programmer, and TV animation producer, and had already contributed to an earlier era of internet video. But, in just seven years, online was already changing into a new arena and I wanted to get it right. Panic made me examine and toss away a lot of useless assumptions. Like the idea others had that YouTube was just an ADD playground — a repository for an endless parade of disjointed videos. And that to be successful you had to go “viral.” I studied what was working on YouTube in 2012, and concluded that both those ideas were old hat or had never really been true at all. “Virality” is always a welcome phenomenon. (Who can argue with everybody seeing your video?) And it may have been crucial to push through the clutter and make a splash on YouTube in 2008, when the site was new and had “only” 38 million monthly viewers. But today, with 4 billion videos watched every day and 1 billion viewers every month, YouTube has matured into a platform that has become home to genuine entertainment destinations for millions of internet regulars — similar to (although substantially larger than) what Cable TV channels morphed into in the 80s. To make it in that environment we didn’t need a novelty one-off. We needed the other seven P’s: Preparation; Programming; Production; Positioning; Promotion; Presentation; & Personalization. ….. PREPARATION Cartoon Hangover spent a busy pre-launch year, laying the groundwork for what we believed we wanted to be. Planning the productions was certainly a large part of our time. Meeting new creators of shorts and series, setting up a new working studio, figuring out budgets. All of that type of work pays off in the end, but it requires discipline and patience when what you want to do is go, go, go! My advice…take the time and work hard on your preparation. PROGRAMMING & PRODUCTION Since the dawn of mass produced entertainment, there has been a tug-o-war between the worlds of Programming and Production. Producers are focused on making the show/film/record, caring for the creator, figuring out the logistics of getting things done. By contrast the programmers are obsessed with the audience: how to find it and how to keep it. Professionals on both sides argue which is more important. The truth is that both are absolutely critical to success. (And, it’s a shame that they’re so often confused with each other.) We premised our channel on the radical notion that the cartoons themselves are only part of the puzzle. Developing and executing the programming of the channel (exactly when to release what, how to properly promote our new cartoons, what the channel should look like, and how all this was different from/or the same as television) was crucial to our success and your enjoyment. POSITIONING Cartoon Hangover promotional postcard for James Kochalka’s ‘SuperF*ckers’ Initially we thought we’d be primarily an adult cartoon venue, given the ridiculous limitations that American legislation has placed on how the internet deals with children’s programming. But, two things happened on the way to that party. Many of you didn’t fall in love with our seriesSuperF*ckers. This was disappointing. The Frederator team really believes in creator James Kochalka, and thought that his comic series was beautiful and hilarious. This brings up the obvious but often overlooked dictum: Not Everything Works.   Cartoon Hangover Postcard, Series 26.2 for Pendleton Ward’s ‘Bravest Warriors’. Illustration by Zachary Sterling. Meanwhile, Bravest Warriors really took off with a pretty broad audience. A lot of young adults liked it, for sure, but (and we should have anticipated this, back in that preparation stage…duh) a bunch of young folk came on board too. Kids who heard thatAdventure Timecreator Pen Wardhad come up with another show with his inimitable voice and were eager to get a look. So we had to adjust our positioning and our programming to match the reality of who our audience really was and is and what you want. Which brings us to our other P’s… PRESENTATION & PROMOTION Cartoon Hangover promotional postcard, Series 19.15. Logo design by Jeaux Janovsky. The look and ‘voice’ of the channel evolved pretty rapidly. Given our early “adult” persona we started out as Too Weird/Stupid/Sexy/Funny/Brave for TV. But none of those fit, and we soon became Funny Cartoons! Everywhere! That’ll probably go through some transformation too. Too Cool! Cartoons —our latest shortcartoons big idea incubator— is the place we try out new films and filmmakers to discover our next series and features. It’s where you have your biggest influence. After all, we start each short with the confidence that it’ll be the next Mickey Mouse. It’s only after we’re done that something breaks out like Bee & PuppyCat. Cartoon Hangover promotional postcard, Series 20.4, for Natasha Allegri’s ‘Bee & PuppyCat.’ The logo that Jeaux Janovsky designed has been the same all the way through (with somevariations) but it took several months for our promotion strategy to take shape. The realities of Internet advertising allow us to test ads and locations for a penny a pop. When we find an ad and outlet that seems to be working for us, we increase the pennies incrementally to find the right level for each outlet.** We also try to make good use of our Tumblr, Twitter,Facebook, Medium and other social media connections.*** PERSONALIZATION Probably the biggest thing that separates online video from its more traditional cousins (network and cable) is the ability –the necessity– of communicating with and taking a personal interest in your audience. And serving them directly. NBC does not personalize its messages or programming at all. It just puts up shows and hopes for mass appeal. Cable networks get a little more personal in that they may know their viewers are women, or rock fans, or politically left or right wing. But after their first decade most cable channels stopped even trying to be in direct contact with their viewers. Online, we have direct and deep relationships with you, our subscribers and viewers, because after all, YouTube is probably the biggest social network of all. ‘Subscribers’ on YouTube is an odd term, since it does not denote any monetary relationship, as it does with, say, magazines, or HBO. Still, the fact of a viewer “subscribing” to our channel means that they have decided they like us enough to want to stay and be an ongoing part of the club. It is absolutely key to our success that we keep doing things that will make everyone feel welcome. To that end we provide special non-programming content, like Behind The Scenes, hosts, special interviews, sneak peeks, and real back-and-forth communication with the people who have favored us with their contact information. The constantly shifting sands of what you, the audience, likes and doesn’t like is where we expend most of our energy. I said it before and I’ll say it forever: The most important part of any TV channel on any medium is probably the ninth P…People. You. Without you, we’re nothing. Frederator Loves You! Cartoon Hangover does too. ….. * Cartoon Hangover, Cartoon Hangover 2, Cartoon Hangover ESP, Bravest Warriors, SuperFckers, Hangover Uncensored ** 5 million views from paid media, generating 365,000 subscribers & 9 million additional follow on views. * 117,000 likes on Facebook, 15,000 followers on Twitter, 12,000 followers on Instagram. Special thanks to Bill Burnett for his help with this essay, and to the Frederator Networks staff, Zoe Barton, Jennifer Sterling Bragg, Yoel Flohr, Nicky Fung, Matt Gielen, Cade Hiser, Eric Homan, Kevin Kolde, Christy Mirabel, Carrie Miller, Nate Olson, Fred Pustay, Chris Troise, Chris Wendelken, David Wilk, Ari Zapata.

January 12, 2014

The Eight P’s of YouTube Success… Revealed!  
Reflections on the 1st birthday of Cartoon Hangover.   
By Fred Seibert, President & founder, Frederator Studios & Cartoon Hangover

 As we all continue to celebrate the new year (Happy New Year, Everybody!), here at Cartoon Hangover we’re celebrating a great year. 2013 was our first full year as a channel on YouTube. And what a year it was!

17 million viewers around the world have tuned in 79 million times, and watched 245 million minutes (!) of our programming. We amassed 1.4 million subscribers across our six channels*. Cartoon Hangover was thesecond most subscribed channel of YouTube’s Original Channel Initiative.

Any way you slice it, that’s success. As one of our London colleagues put it, “Cutting through the noise on YouTube to build a large fanbase is getting tougher every day, what you just did will prove to the rest of the world what I already know — you know your shit ;-)”

Which brings me to my first big revelation: Success IS possible on YouTube.We’ve proved it. And we did it all without resorting to “cats on skateboards” or Epic Fails, or any of the stuff YouTube is notorious for.

No doubt you’d like to know how we did it, so you can do it too. OK. I’ll tell you. In the next few paragraphs, I’m going to pull aside the curtain and reveal our secrets to attaining success on YouTube. Here comes the Frederator Studios YouTube playbook.

THE EIGHT P’s

The first thing I did when I knew we were going to launch Cartoon Hangover was Panic.

Panic is often my first P. It sharpens the brain. I knew we were venturing into uncharted waters (for me, anyway) and a lot was riding on the outcome.

I had been a successful radio and cable TV programmer, and TV animation producer, and had already contributed to an earlier era of internet video. But, in just seven years, online was already changing into a new arena and I wanted to get it right. Panic made me examine and toss away a lot of useless assumptions. Like the idea others had that YouTube was just an ADD playground — a repository for an endless parade of disjointed videos. And that to be successful you had to go “viral.”

I studied what was working on YouTube in 2012, and concluded that both those ideas were old hat or had never really been true at all. “Virality” is always a welcome phenomenon. (Who can argue with everybody seeing your video?) And it may have been crucial to push through the clutter and make a splash on YouTube in 2008, when the site was new and had “only” 38 million monthly viewers. But today, with 4 billion videos watched every day and 1 billion viewers every month, YouTube has matured into a platform that has become home to genuine entertainment destinations for millions of internet regulars — similar to (although substantially larger than) what Cable TV channels morphed into in the 80s.

To make it in that environment we didn’t need a novelty one-off. We needed the other seven P’s: Preparation; Programming; Production; Positioning; Promotion; Presentation; & Personalization.

…..

PREPARATION

Cartoon Hangover spent a busy pre-launch year, laying the groundwork for what we believed we wanted to be. Planning the productions was certainly a large part of our time. Meeting new creators of shorts and series, setting up a new working studio, figuring out budgets. All of that type of work pays off in the end, but it requires discipline and patience when what you want to do is go, go, go! My advice…take the time and work hard on your preparation.

PROGRAMMING & PRODUCTION

Since the dawn of mass produced entertainment, there has been a tug-o-war between the worlds of Programming and Production. Producers are focused on making the show/film/record, caring for the creator, figuring out the logistics of getting things done. By contrast the programmers are obsessed with the audience: how to find it and how to keep it. Professionals on both sides argue which is more important. The truth is that both are absolutely critical to success. (And, it’s a shame that they’re so often confused with each other.)

We premised our channel on the radical notion that the cartoons themselves are only part of the puzzle. Developing and executing the programming of the channel (exactly when to release what, how to properly promote our new cartoons, what the channel should look like, and how all this was different from/or the same as television) was crucial to our success and your enjoyment.

POSITIONING


Cartoon Hangover promotional postcard for James Kochalka’s ‘SuperF*ckers’

Initially we thought we’d be primarily an adult cartoon venue, given the ridiculous limitations that American legislation has placed on how the internet deals with children’s programming. But, two things happened on the way to that party. Many of you didn’t fall in love with our seriesSuperF*ckersThis was disappointing. The Frederator team really believes in creator James Kochalka, and thought that his comic series was beautiful and hilarious. This brings up the obvious but often overlooked dictum: Not Everything Works.

 
Cartoon Hangover Postcard, Series 26.2 for Pendleton Ward’s ‘Bravest Warriors’. Illustration by Zachary Sterling.

Meanwhile, Bravest Warriors really took off with a pretty broad audience. A lot of young adults liked it, for sure, but (and we should have anticipated this, back in that preparation stage…duh) a bunch of young folk came on board too. Kids who heard thatAdventure Timecreator Pen Wardhad come up with another show with his inimitable voice and were eager to get a look.

So we had to adjust our positioning and our programming to match the reality of who our audience really was and is and what you want. Which brings us to our other P’s…

PRESENTATION & PROMOTION


Cartoon Hangover promotional postcard, Series 19.15. Logo design by Jeaux Janovsky.

The look and ‘voice’ of the channel evolved pretty rapidly. Given our early “adult” persona we started out as Too Weird/Stupid/Sexy/Funny/Brave for TV. But none of those fit, and we soon became Funny Cartoons! Everywhere! That’ll probably go through some transformation too. Too Cool! Cartoons —our latest shortcartoons big idea incubator— is the place we try out new films and filmmakers to discover our next series and features. It’s where you have your biggest influence. After all, we start each short with the confidence that it’ll be the next Mickey Mouse. It’s only after we’re done that something breaks out like Bee & PuppyCat.
Cartoon Hangover Postcards Series 20.4: 'Bee and PuppyCat' Part 1
Cartoon Hangover promotional postcard, Series 20.4, for Natasha Allegri’s ‘Bee & PuppyCat.’

The logo that Jeaux Janovsky designed has been the same all the way through (with somevariations) but it took several months for our promotion strategy to take shape. The realities of Internet advertising allow us to test ads and locations for a penny a pop. When we find an ad and outlet that seems to be working for us, we increase the pennies incrementally to find the right level for each outlet.** We also try to make good use of our TumblrTwitter,FacebookMedium and other social media connections.***

PERSONALIZATION

Probably the biggest thing that separates online video from its more traditional cousins (network and cable) is the ability –the necessity– of communicating with and taking a personal interest in your audience. And serving them directly. NBC does not personalize its messages or programming at all. It just puts up shows and hopes for mass appeal. Cable networks get a little more personal in that they may know their viewers are women, or rock fans, or politically left or right wing. But after their first decade most cable channels stopped even trying to be in direct contact with their viewers.

Online, we have direct and deep relationships with you, our subscribers and viewers, because after all, YouTube is probably the biggest social network of all. ‘Subscribers’ on YouTube is an odd term, since it does not denote any monetary relationship, as it does with, say, magazines, or HBO. Still, the fact of a viewer “subscribing” to our channel means that they have decided they like us enough to want to stay and be an ongoing part of the club. It is absolutely key to our success that we keep doing things that will make everyone feel welcome.

To that end we provide special non-programming content, like Behind The Scenes, hosts, special interviews, sneak peeks, and real back-and-forth communication with the people who have favored us with their contact information. The constantly shifting sands of what you, the audience, likes and doesn’t like is where we expend most of our energy.

I said it before and I’ll say it forever: The most important part of any TV channel on any medium is probably the ninth P…People. You. Without you, we’re nothing.

Frederator Loves You! Cartoon Hangover does too.

…..

Cartoon HangoverCartoon Hangover 2Cartoon Hangover ESPBravest WarriorsSuperFckersHangover Uncensored

** 5 million views from paid media, generating 365,000 subscribers & 9 million additional follow on views.

* 117,000 likes on Facebook, 15,000 followers on Twitter, 12,000 followers on Instagram.

Special thanks to Bill Burnett for his help with this essay, and to the Frederator Networks staff, Zoe Barton, Jennifer Sterling Bragg, Yoel Flohr, Nicky Fung, Matt Gielen, Cade Hiser, Eric Homan, Kevin Kolde, Christy Mirabel, Carrie Miller, Nate Olson, Fred Pustay, Chris Troise, Chris Wendelken, David Wilk, Ari Zapata.

cartoonhangover: Well, you’ve delivered a fantastic end of the year story for Cartoon Hangover. Thanks to each and every one of you who discovered and supported us. -Fred …..From the postcard back: Congratulations!You are one of 200 people to receive this limited editionCartoon Hangover &Channel Frederator postcard!www.cartoonhangvover.com www.youtube.com/cartoonhangover December 2013 Channel Frederator presents CARTOON HANGOVER* 17.2 unique viewers + 5% 1.37 million subscribers +12% 245 million minutes viewed +11% 79 million video views + 11% *Including the channels Cartoon Hangover Cartoon Hangover 2 Cartoon Hangover ESP Bravest Warriors SuperFckers Hangover Uncensored *Source: YouTube/Cartoon Hangover analytics Illustration by Alex Schomburg @ Fantastic Story Magazine, Summer 1952, “A Thrilling Publication” Series 19.36 [mailed out January 10, 2014]

January 11, 2014

cartoonhangover:

Well, you’ve delivered a fantastic end of the year story for Cartoon Hangover. Thanks to each and every one of you who discovered and supported us. -Fred
…..From the postcard back:
Congratulations!You are one of 200 people to receive this limited editionCartoon Hangover &Channel Frederator postcard!www.cartoonhangvover.com www.youtube.com/cartoonhangover 
December 2013 Channel Frederator presents CARTOON HANGOVER* 
17.2 unique viewers + 5% 1.37 million subscribers +12% 245 million minutes viewed +11% 79 million video views + 11% 
*Including the channels Cartoon Hangover Cartoon Hangover 2 Cartoon Hangover ESP Bravest Warriors SuperFckers Hangover Uncensored *Source: YouTube/Cartoon Hangover analytics Illustration by Alex Schomburg @ Fantastic Story Magazine, Summer 1952, “A Thrilling Publication” 
Series 19.36 [mailed out January 10, 2014]

cartoonhangover:

Well, you’ve delivered a fantastic end of the year story for Cartoon Hangover. Thanks to each and every one of you who discovered and supported us. -Fred

…..
From the postcard back:

Congratulations!
You are one of 200 people
to receive this limited edition
Cartoon Hangover &
Channel Frederator postcard!

www.cartoonhangvover.com 
www.youtube.com/cartoonhangover

December 2013 
Channel Frederator presents
CARTOON HANGOVER*

17.2 unique viewers + 5%
1.37 million subscribers +12%
245 million minutes viewed +11%
79 million video views + 11%

*Including the channels
Cartoon Hangover
Cartoon Hangover 2
Cartoon Hangover ESP
Bravest Warriors
SuperFckers
Hangover Uncensored

*Source: YouTube/Cartoon Hangover analytics

Illustration by Alex Schomburg
@ Fantastic Story Magazine,
Summer 1952, “A Thrilling Publication”

Series 19.36 [mailed out January 10, 2014]

image