Fred Seibert's Tumblr

I produce cartoons and create networks.

fredseibertdotcom: Frederator Postcard Series, since 1998.  At Hanna-Barbera Cartoons, I wanted to do something that spotlighted the creators and artists, since the industry had been disrespecting them in so many ways for so many decades. Back in the day, the movie studios made posters for most of their cartoon short subjects, so that’s what we did, too.  When we started Frederator Studios and continued our shorts program (with Oh Yeah! Cartoons), the cost of posters was out of the question, so postcards became the substitute; it was a nice way to give creators their due. Since 1998, we’ve had 27 series of cards, and ultimately the format allowed for a lot more flexibility and fun.  Over the years we’ve designed cards in-house, had guest designers (like our friends at AdamsMorika), tagged series to our productions and channels, or just had a lot of fun. They’re all “limited edition,” usually to (a slowly shifting list of) 200 people or so, and I’m particularly happy when someone tells me they’ve been saving their copies for 15 years. 

September 2, 2014

fredseibertdotcom:

Frederator Postcard Series, since 1998

At Hanna-Barbera Cartoons, I wanted to do something that spotlighted the creators and artists, since the industry had been disrespecting them in so many ways for so many decades. Back in the day, the movie studios made posters for most of their cartoon short subjects, so that’s what we did, too

When we started Frederator Studios and continued our shorts program (with Oh Yeah! Cartoons), the cost of posters was out of the question, so postcards became the substitute; it was a nice way to give creators their due. Since 1998, we’ve had 27 series of cards, and ultimately the format allowed for a lot more flexibility and fun. 

Over the years we’ve designed cards in-house, had guest designers (like our friends at AdamsMorika), tagged series to our productions and channels, or just had a lot of fun. They’re all “limited edition,” usually to (a slowly shifting list of) 200 people or so, and I’m particularly happy when someone tells me they’ve been saving their copies for 15 years. 

“Do not fear mistakes. There are none.” –Miles Davis  The idea of “no mistakes” was probably the first adult idea I learned after leaving home and going to college, absorbing it from world class musicians like Miles Davis and reading composer John Cage's philosophies. It's been spot on guidance for a career in the arts.  This quote first popped up when my oldest son was studying jazz saxophone and I was trying to help him think about improvising (the real lesson I should have followed: let your son figure out for himself that there are no mistakes).  Anyhow, it seems like an apt thought for artists and writers, no?  …..From the postcard back: FREDERATOR LOVES YOU! Congratulations! You are one of 200 people to receive this limited edition Frederator postcard! www.frederator.com "Do not fear mistakes. There are none." Miles Davis Series 23.3 [mailed out August 28, 2014]

September 1, 2014

 “Do not fear mistakes. There are none.” –Miles Davis 
The idea of “no mistakes” was probably the first adult idea I learned after leaving home and going to college, absorbing it from world class musicians like Miles Davis and reading composer John Cage's philosophies. It's been spot on guidance for a career in the arts. 
This quote first popped up when my oldest son was studying jazz saxophone and I was trying to help him think about improvising (the real lesson I should have followed: let your son figure out for himself that there are no mistakes). 
Anyhow, it seems like an apt thought for artists and writers, no? 
…..From the postcard back: FREDERATOR LOVES YOU! Congratulations! You are one of 200 people to receive this limited edition Frederator postcard! www.frederator.com "Do not fear mistakes. There are none."  Miles Davis Series 23.3 [mailed out August 28, 2014]

“Do not fear mistakes. There are none.” –Miles Davis 

The idea of “no mistakes” was probably the first adult idea I learned after leaving home and going to college, absorbing it from world class musicians like Miles Davis and reading composer John Cage's philosophies. It's been spot on guidance for a career in the arts. 

This quote first popped up when my oldest son was studying jazz saxophone and I was trying to help him think about improvising (the real lesson I should have followed: let your son figure out for himself that there are no mistakes). 

Anyhow, it seems like an apt thought for artists and writers, no? 

…..
From the postcard back:

FREDERATOR LOVES YOU!

Congratulations!
You are one of 200 people
to receive this limited edition
Frederator postcard!

www.frederator.com 

"Do not fear mistakes. There are none."
Miles Davis

Series 23.3 [mailed out August 28, 2014]

Duke Ellington was an elegant man in manner and speech. So, even when he’s talking about the danger in great art he makes it sound positively graceful.  …..From the postcard back: FREDERATOR LOVES YOU! Congratulations! You are one of 200 people to receive this limited edition Frederator postcard! www.frederator.com "Art is dangerous. It is one of the attractions: when it ceases to be dangerous you don’t want it." Duke Ellington Photograph by Maurice [Seymour], Chicago Series 23.2 [mailed out August 21, 2014]

August 21, 2014

Duke Ellington was an elegant man in manner and speech. So, even when he’s talking about the danger in great art he makes it sound positively graceful.  …..From the postcard back: FREDERATOR LOVES YOU! Congratulations! You are one of 200 people to receive this limited edition Frederator postcard! www.frederator.com "Art is dangerous. It is one of the attractions: when it ceases to be dangerous you don’t want it." Duke Ellington Photograph by Maurice [Seymour], Chicago Series 23.2 [mailed out August 21, 2014]

Duke Ellington was an elegant man in manner and speech. So, even when he’s talking about the danger in great art he makes it sound positively graceful.  
…..
From the postcard back:

FREDERATOR LOVES YOU!

Congratulations!
You are one of 200 people
to receive this limited edition
Frederator postcard!

www.frederator.com 

"Art is dangerous. It is one of the attractions: when it ceases to be dangerous you don’t want it."

Duke Ellington

Photograph by Maurice [Seymour], Chicago

Series 23.2 [mailed out August 21, 2014]

mosaicrecords: How Rudy Van Gelder Took Blue Note from Mono to Stereo Rich Carless has done a thorough and well-researched job on the bumpy road from mono to stereo for Rudy Van Gelder. Every engineer and studio had to find their own solutions to becoming comfortable with new set-up. Early on, Rudy ran separate mono and stereo tapes. Many other studios did the same thing, but they had a different engineer and a different mixing board for each configuration. Rudy had to do it all alone, flying by the seat of his pants. A fascinating read. -Michael Cuscuna Read the Article… Follow: Mosaic Records Facebook Tumblr Twitter

August 19, 2014

mosaicrecords:

How Rudy Van Gelder Took Blue Note from Mono to Stereo
Rich Carless has done a thorough and well-researched job on the bumpy road from mono to stereo for Rudy Van Gelder. Every engineer and studio had to find their own solutions to becoming comfortable with new set-up. Early on, Rudy ran separate mono and stereo tapes. Many other studios did the same thing, but they had a different engineer and a different mixing board for each configuration. Rudy had to do it all alone, flying by the seat of his pants. A fascinating read.
-Michael Cuscuna Read the Article…  Follow: Mosaic Records Facebook Tumblr Twitter

mosaicrecords:

How Rudy Van Gelder Took Blue Note from Mono to Stereo

Rich Carless has done a thorough and well-researched job on the bumpy road from mono to stereo for Rudy Van Gelder. Every engineer and studio had to find their own solutions to becoming comfortable with new set-up. Early on, Rudy ran separate mono and stereo tapes. Many other studios did the same thing, but they had a different engineer and a different mixing board for each configuration. Rudy had to do it all alone, flying by the seat of his pants. A fascinating read.

-Michael Cuscuna
Read the Article…

Follow: Mosaic Records Facebook Tumblr Twitter

Never Compete in the Scrum. Want a Long Career? Zig When Everyone Else Zags.   Behance’s 99U Managing Editor Sean Blanda seems to have caught something in an interview we did that captured a lot of imaginations; I’ve gotten a lot more positive feedback than usual.  Fred Seibert is the king of downplay. He will be the first to tell you he doesn’t have a ton of skills—that his success is just something that happened to him and wasn’t the result of any calculated plan. But Seibert can afford the humility, because his work often precedes him. Chances are, if you’ve watched television in the past 20 years, you’ve seen Seibert’s work. The MTV logo? Seibert. Nickelodeon in the late ‘90s? Also Seibert. Nick-at-Nite? Powerpuff Girls? Dextor’s Laboratory? Adventure Time? Seibert had a hand in them all. Seibert was MTV’s first creative director, was tapped to turn around a nascent Nickelodeon in 1985, and then pushed Cartoon Network to develop beyondScooby-Doo reruns.  The man also has a knack for picking talent, recognizing potential in unproven animators like Pendleton Ward, as well as investing early in Tumblr founder David Karp (where Seibert sat on the company’s board and was one of its first investors, a good place to be for a company that sold to Yahoo! for $1.1 billion). Now Seibert is diving head first into online-only distribution with his animation studio Frederator, where he’s brewing up his very own House of Cards equivalent to spearhead a new era of animation. We spoke to Seibert in his mid-town Manhattan offices about how he seeks out collaborators, and how he keeps pushing himself into new territory, decades into his career. (Read the rest here at 99U.)  Illustration by Stanley Chow. 

August 17, 2014

Never Compete in the Scrum. Want a Long Career? Zig When Everyone Else Zags.  
Behance’s 99U Managing Editor Sean Blanda seems to have caught something in an interview we did that captured a lot of imaginations; I’ve gotten a lot more positive feedback than usual. 
Fred Seibert is the king of downplay. He will be the first to tell you he doesn’t have a ton of skills—that his success is just something that happened to him and wasn’t the result of any calculated plan.
But Seibert can afford the humility, because his work often precedes him. Chances are, if you’ve watched television in the past 20 years, you’ve seen Seibert’s work. The MTV logo? Seibert. Nickelodeon in the late ‘90s? Also Seibert. Nick-at-Nite? Powerpuff Girls? Dextor’s Laboratory? Adventure Time? Seibert had a hand in them all.
Seibert was MTV’s first creative director, was tapped to turn around a nascent Nickelodeon in 1985, and then pushed Cartoon Network to develop beyondScooby-Doo reruns. 
The man also has a knack for picking talent, recognizing potential in unproven animators like Pendleton Ward, as well as investing early in Tumblr founder David Karp (where Seibert sat on the company’s board and was one of its first investors, a good place to be for a company that sold to Yahoo! for $1.1 billion).
Now Seibert is diving head first into online-only distribution with his animation studio Frederator, where he’s brewing up his very own House of Cards equivalent to spearhead a new era of animation. We spoke to Seibert in his mid-town Manhattan offices about how he seeks out collaborators, and how he keeps pushing himself into new territory, decades into his career.
(Read the rest here at 99U.) 
Illustration by Stanley Chow. 

Never Compete in the Scrum. Want a Long Career? Zig When Everyone Else Zags.  

Behance’s 99U Managing Editor Sean Blanda seems to have caught something in an interview we did that captured a lot of imaginations; I’ve gotten a lot more positive feedback than usual. 

Fred Seibert is the king of downplay. He will be the first to tell you he doesn’t have a ton of skills—that his success is just something that happened to him and wasn’t the result of any calculated plan.

But Seibert can afford the humility, because his work often precedes him. Chances are, if you’ve watched television in the past 20 years, you’ve seen Seibert’s work. The MTV logo? Seibert. Nickelodeon in the late ‘90s? Also Seibert. Nick-at-Nite? Powerpuff GirlsDextor’s LaboratoryAdventure Time? Seibert had a hand in them all.

Seibert was MTV’s first creative director, was tapped to turn around a nascent Nickelodeon in 1985, and then pushed Cartoon Network to develop beyondScooby-Doo reruns. 

The man also has a knack for picking talent, recognizing potential in unproven animators like Pendleton Ward, as well as investing early in Tumblr founder David Karp (where Seibert sat on the company’s board and was one of its first investors, a good place to be for a company that sold to Yahoo! for $1.1 billion).

Now Seibert is diving head first into online-only distribution with his animation studio Frederator, where he’s brewing up his very own House of Cards equivalent to spearhead a new era of animation. We spoke to Seibert in his mid-town Manhattan offices about how he seeks out collaborators, and how he keeps pushing himself into new territory, decades into his career.

(Read the rest here at 99U.) 

Illustration by Stanley Chow

cartoonhangover: Hey Andy! You’re already doing great!  ….. From the postcard back: Congratulations! You are one of 200 people to receive this limited edition Cartoon Hangover & Channel Frederator postcard! www.cartoonhangover.com www.youtube.com/cartoonhangover Cartoon Hangover presents a new short film: “Spacebear” Created by Andy Helms Series 20.10 [mailed out August 14, 2013]

August 15, 2014

cartoonhangover:

Hey Andy! You’re already doing great! 
…..
From the postcard back: Congratulations! You are one of 200 people to receive this limited edition Cartoon Hangover & Channel Frederator postcard! www.cartoonhangover.com www.youtube.com/cartoonhangover Cartoon Hangover presents a new short film: “Spacebear” Created by Andy Helms Series 20.10 [mailed out August 14, 2013]

cartoonhangover:

Hey Andy! You’re already doing great

…..

From the postcard back:

Congratulations!
You are one of 200 people
to receive this limited edition
Cartoon Hangover &
Channel Frederator postcard!

www.cartoonhangover.com
www.youtube.com/cartoonhangover


Cartoon Hangover presents
a new short film:

“Spacebear”
Created by Andy Helms

Series 20.10 [mailed out August 14, 2013]

"Wrong is right," said Thelonious Monk.  After all the crap we got for years before we got Pendleton Ward's Adventure Time into production, this seemed like the right quote to lead off our latest postcard series.  I love reading about great artists and their creative processes, no matter what they’re great doing. And when I started working directly with jazz musicians, I noticed how their verbal inventions were often wonderful metaphors for all the arts I became involved with over the years. So, while our primary creative business is animation, it seemed like some of my jazz heroes might have something to say to artists everywhere, and maybe deserved some Frederator postcard love.  "Talking about music is like dancing about architecture." –Thelonious Monk Pianist and composer Thelonious Sphere Monk was particularly insightful. Maybe it was because he was always being attacked. He didn’t play like anyone else, his melodies were “jagged,” “unmusical.” He wasn’t formally trained and he was often accused of playing was out of tune (on a piano?!), sounding like he was hitting “between the notes.” It was simple, Monk’s music was “wrong.” So, ”wrong is right,” said Monk. He realized that the conventional wisdom ultimately led to a staleness, that it didn’t move art anywhere but into a black hole.  Monk’s notion is as true in animation (or fiction or painting or videogames or movies) as it is for music. …..From the postcard back: FREDERATOR LOVES YOU! Congratulations! You are one of 200 people to receive this limited edition Frederator postcard! www.frederator.com "Wrong is right." Thelonious Monk @Minton’s Playhouse, New York Circa September 1947 Photograph by William P. Gottlieb Courtesy of the United States’ Library of Congress Series 23.1 [mailed out August 7, 2014]

August 9, 2014

"Wrong is right," said Thelonious Monk. 
After all the crap we got for years before we got Pendleton Ward's Adventure Time into production, this seemed like the right quote to lead off our latest postcard series. 
I love reading about great artists and their creative processes, no matter what they’re great doing. And when I started working directly with jazz musicians, I noticed how their verbal inventions were often wonderful metaphors for all the arts I became involved with over the years. So, while our primary creative business is animation, it seemed like some of my jazz heroes might have something to say to artists everywhere, and maybe deserved some Frederator postcard love. 
"Talking about music is like dancing about architecture." –Thelonious Monk
Pianist and composer Thelonious Sphere Monk was particularly insightful. Maybe it was because he was always being attacked. He didn’t play like anyone else, his melodies were “jagged,” “unmusical.” He wasn’t formally trained and he was often accused of playing was out of tune (on a piano?!), sounding like he was hitting “between the notes.” It was simple, Monk’s music was “wrong.”
So, ”wrong is right,” said Monk. He realized that the conventional wisdom ultimately led to a staleness, that it didn’t move art anywhere but into a black hole. 
Monk’s notion is as true in animation (or fiction or painting or videogames or movies) as it is for music. …..From the postcard back: FREDERATOR LOVES YOU! Congratulations! You are one of 200 people to receive this limited edition Frederator postcard! www.frederator.com "Wrong is right." Thelonious Monk @Minton’s Playhouse, New York Circa September 1947 Photograph by William P. Gottlieb Courtesy of the United States’ Library of Congress Series 23.1 [mailed out August 7, 2014]

"Wrong is right," said Thelonious Monk

After all the crap we got for years before we got Pendleton Ward's Adventure Time into production, this seemed like the right quote to lead off our latest postcard series. 

I love reading about great artists and their creative processes, no matter what they’re great doing. And when I started working directly with jazz musicians, I noticed how their verbal inventions were often wonderful metaphors for all the arts I became involved with over the years. 

So, while our primary creative business is animation, it seemed like some of my jazz heroes might have something to say to artists everywhere, and maybe deserved some Frederator postcard love. 

"Talking about music is like dancing about architecture." –Thelonious Monk

Pianist and composer Thelonious Sphere Monk was particularly insightful. Maybe it was because he was always being attacked. He didn’t play like anyone else, his melodies were “jagged,” “unmusical.” He wasn’t formally trained and he was often accused of playing was out of tune (on a piano?!), sounding like he was hitting “between the notes.” It was simple, Monk’s music was “wrong.”

So, ”wrong is right,” said Monk. He realized that the conventional wisdom ultimately led to a staleness, that it didn’t move art anywhere but into a black hole. 

Monk’s notion is as true in animation (or fiction or painting or videogames or movies) as it is for music. 
…..
From the postcard back:

FREDERATOR LOVES YOU!

Congratulations!
You are one of 200 people
to receive this limited edition
Frederator postcard!

www.frederator.com

"Wrong is right."

Thelonious Monk @Minton’s Playhouse, New York
Circa September 1947 

Photograph by William P. Gottlieb
Courtesy of the United States’ Library of Congress

Series 23.1 [mailed out August 7, 2014]

Simon’s Cat needs crowdfunding to produce “Off to the Vet.” (Source: youtube.com)

July 31, 2014

Simon’s Cat needs crowdfunding to produce “Off to the Vet.”

(Source: youtube.com)

Adventure Time changed things forever, particularly at Frederator, so you’re always asking us questions. Here’s some of Buzzfeed’s answers via Kent Osborne. –Fred 5 Things You Never Knew About “Adventure Time”  The show’s head of story, Kent Osborne, talked to BuzzFeed about everything from the writing to the final stages of production for the show.  July 25, 2014  By Julia Pugachevsky (More here from Buzzfeed.) Image by supajackle via io9. 

July 27, 2014

Adventure Time changed things forever, particularly at Frederator, so you’re always asking us questions. Here’s some of Buzzfeed’s answers via Kent Osborne. –Fred
5 Things You Never Knew About “Adventure Time” 
The show’s head of story, Kent Osborne, talked to BuzzFeed about everything from the writing to the final stages of production for the show. 
July 25, 2014  By Julia Pugachevsky
(More here from Buzzfeed.) Image by supajackle via io9. 

Adventure Time changed things forever, particularly at Frederator, so you’re always asking us questions. Here’s some of Buzzfeed’s answers via Kent Osborne. –Fred

5 Things You Never Knew About “Adventure Time” 

The show’s head of story, Kent Osborne, talked to BuzzFeed about everything from the writing to the final stages of production for the show. 

July 25, 2014 

(More here from Buzzfeed.) Image by supajackle via io9

channelfrederator: And the independents just keep on coming!  …..From the postcard back: Congratulations! You are one of 200 people to receive this limited edition Channel Frederator postcard! www.channelfrederator.com www.frederator.com The Channel Frederator Network The Declaration of Cartoon Independents August 2014 572 channels distributed 12 million monthly unique viewers 9.1 million subscribers 65 million monthly viewers *Source: Channel Frederator/YouTube Analytics Illustration by J. Howard Miller for Westinghouse Electric, 1943 Series 24.11 [mailed out July 24, 2014] 

July 27, 2014

channelfrederator:

And the independents just keep on coming! 
…..From the postcard back: Congratulations! You are one of 200 people to receive this limited edition Channel Frederator postcard! www.channelfrederator.com www.frederator.com The Channel Frederator Network The Declaration of Cartoon Independents
August 2014 572 channels distributed 12 million monthly unique viewers 9.1 million subscribers 65 million monthly viewers *Source: Channel Frederator/YouTube Analytics Illustration by J. Howard Miller for Westinghouse Electric, 1943 Series 24.11 [mailed out July 24, 2014] 

channelfrederator:

And the independents just keep on coming! 

…..
From the postcard back:
Congratulations!
You are one of 200 people
to receive this limited edition
Channel Frederator postcard!

www.channelfrederator.com
www.frederator.com

The Channel Frederator Network
The Declaration of Cartoon Independents

August 2014 
572 channels distributed
12 million monthly unique viewers
9.1 million subscribers
65 million monthly viewers
*Source: Channel Frederator/YouTube Analytics

Illustration by J. Howard Miller for
Westinghouse Electric, 1943 

Series 24.11 [mailed out July 24, 2014]